Michael Collins | Brand identity designer
Hello. I strive to create simple, memorable logos and wordmarks that not only express the essence of a brand, but also speak to the heart of its audience. This site provides a quick glance at the range of work I've created at a short list of strategic design firms as a senior designer/manager, and as a consulting designer since 2005.
When developing fully integrated brand identity systems for print, digital and signage applications, collaboration with other experienced brand identity designers is essential. I work and partner seamlessly with Jeanette Karthaus. To review our collaborative work please go to http://karthaus-collins.com/.
Nexcelle
Nexcelle | TrueBrand
Marty Brandt, strategy; Vince Carrà, creative director
Coresite
Coresite | TrueBrand
Marty Brandt, strategy; Vince Carrà, creative director
TW Telecom
TW Telecom | TrueBrand
Jeanette Karthaus, web and guidelines design
Phoenix Career Services
Phoenix Career Services | Apollo Group
Maryann Bell, VP Brand and Creative
Coherent
Coherent Inc. | Jeff Hansen, brand consultant
Patricia Houden, creative director
Landmark Aviation
Landmark Aviation | TrueBrand
Marty Brandt, strategy; Vince Carrà, creative director
LG
LG | Landor Associates
Margaret Youngblood, creative director
Wally Krantz, final art and typography
Make-A-Wish
Make-A-Wish Foundation | Luxon Carrà
Patricia Houden and Mark Coleman, creative directors
Exhibits include those created by other agencies
University of Phoenix
University of Phoenix | Apollo Group
Maryann Bell, VP Brand and Creative
Jane Brown, Creative Director Brand
 
Nexcelle | TrueBrand
Next generation of jet engine nacelles
LG Group | Landor Associates
One face for Lucky and Goldstar
Coherent Inc. | Jeff Hansen brand consultant
Updated laser symbol (Patricia Houden CD)
University of Phoenix | Apollo Group
Forward facing, proud
University of Phoenix | Apollo Group
Emblem
Landmark Aviation | TrueBrand
Flight
UOPX Phoenix Career Services | Apollo Group
Moving forward
CoreSite | TrueBrand
Secure data storage centers
Senn Delaney | TrueBrand
Strength, heart, clarity, vision
Tesoro Corporation | Luxon Carrà
Treasure burst
Packard Summer Scamper, Lucille Packard
Foundation | JK Designworks, Event logo refresh
Vortran Medical Technology | KMA Design
Medical respiratory devices
Tsaconas Construction
Building + craftsmanship
chefsbest.org | TrueBrand
Independent judging of consumer products
Linkbit | Jeff Hansen brand consultant
Mobile Core Networks test instrumentation
Hamilton-Hunter | TaberCoppola, Ulrike Hager
Welcoming identity for business park developer
Vintrust | TrueBrand
Wine cellarage
Nest decor and products
Warm, modern (in development)
Private club emblem | Vince Carrà
Monterey Pine
UCSF | TrueBrand
Donor appreciation (proposed)
Corporate business park | TrueBrand
The wise move (proposed)
US Airways Caribbean Holidays | Luxon Carrà
Sun, island getaway
US Airways | Luxon Carrà
Crisp, tailored
Natural Wonders | Luxon Carrà
Fun, fascination
Personal Style Counselors
Understated elegance
Financial Ideas Exchange | Luxon Carrà
Convergence
American Musical Theatre San Jose | Luxon Carrà
Exuberance
Roger H. Newell AIA Architects | Allen & Collins
Modern, sculptural
Airbus identity competition | Luxon Carrà
Engineering, precision
The A Team | The Graphics Studio
Construction
Vector Engineering | Landor Associates
Precision
CIGNA | Landor Associates
Tree of life
Royal Cruise Lines | Luxon Carrà
Crown, golden age of travel (proposed)
1996 Atlanta Committee for the Olympic Games
(with Terry Irwin, Virginia Vovchuk, John Kiil)
Landor Assoc./Copland Hirthler; Project leaders:
K. Stout/V. Carrà/D. Hayden/J. Kuyper
JCCSF fundraising event
Action, bringing together
Honolulu Hawaii Gov. Office Building | NBBJ
Project identity
Woodland Park Zoo | Allen & Collins with Jim Hays
African Savanna exhibit opening identity
UOPX Phoenix Career Services | Apollo Group
Student resources & services (with J. Karthaus)
Job Market Research Tool
My Career Plan
Career Resources
Communities
Build Your Resumé
Career Coaching
Career Events
Employment Partners
Homeland Foodstores | Landor Associates
Store banner graphics
(Store logo: Margo Zucker)
Mann | Software development team
Head smarts
tw telecom | TrueBrand
Evolution from Time Warner Telecom
Chromalloy | TrueBrand
Simple, timeless, straightforward
Landscape | TrueBrand
Landmark Aviation employee newsletter
The Standard | TrueBrand
StandardAero employee newsletter
Insight | TrueBrand
Chromalloy employee newsletter
Emblazon | TrueBrand
Unrolling ā€˜zā€™ for customized wall coverings
Make-A-Wish Foundation | Luxon Carrà
Wish upon a star
Colibri
Private cosmetics line
Pennant by IBM | Landor Associates
Easy flowing (printers)
Mirastar for Tesoro Corp. | Luxon Carrà
Appeal to female customers
Stanford University | Patricia Houden consultant
Classic, timeless (with Jane Brown)
Avid Networks | TrueBrand
Enthusiastic, passionate
StandardAero | TrueBrand
Aerodynamic
Internet Home Alliance | Luxon Carrà
Connected home
La Java for 2Go | Luxon Carrà
Hawaiian Kona coffee offering
Farmland | Landor Associates
Fresh
T.Elliots
Vintage L.A. establishments
Synopsis DesignSphere | Luxon Carrà
Slice of globe
MidAtlantic Airways | TrueBrand
Small flag carrier
DC Air | Luxon Carrà
Capitol columns
CNET | TrueBrand
Red
Federal Aviation Administration | TrueBrand
Safety (type and lockup only)
FAA Operational Unit
SuperT | Luxon Carrà
Primary colors
Technicolor Home Video | Landor Associates
Film, color
UPEK | TrueBrand with Scott Hammond
Fingerprint readers
Hoops 4 Hope Lucile Packard Childrens Hospital
and Stanford basketball | JK Designworks
OnTrak | TrueBrand (proposed)
Alert
Critical Reach | TrueBrand
Community alert system
Playland (Not-at-the-Beach)
Just like the original one
Packard Summer Scamper | JK Designworks
Race certificates (Jeanette Karthaus designer)
Race day T-shirt
Poster (Jeanette Karthaus designer)
Mann software developers
T-shirt
Employee cap
UOPX Phoenix Career Services | Apollo group
Intro brochure, cover (Jeanette Karthaus designer)
Back cover
Inside spread
Landmark Aviation | TrueBrand
Press kit folder
Intro brochure of brand story
Employee cap
Posters of merging companies
Poster of locations & capabilities
tw telecom | TrueBrand
Banner
Business cards
Hard hat
Intro brochure
Nexcelle | TrueBrand
Web intro splash page
Banner
Business Card
Linkbit
Web pages of brand story
Product sales sheet
chefsbest.org | TrueBrand
Sales materials (designed with Jane Brown)
Award
University of Phoenix | Apollo Group
Commencement seal (covers by Apollo)
StandardAero | TrueBrand
Posters of merging companies
Timeline poster
Make-A-Wish Foundation | Luxon Carrà
Sweatshirt
1996 Atlanta Committee for the Olympic Games
Landor Associates, logo unveiling banner
News release kit and button (with Virginia Vovchuk)
Packard Summer Scamper | Logo on banners (designed by J. Karthaus)
CoreSite | TrueBrand (with Kris Kargo)
Logo on monument signs and buildings
University of Phoenix | Apollo Group
Logo identification at campus sites
University of Phoenix | Apollo Group
Seal on commencement banners
Landmark Aviation| TrueBrand
Logo on facility exterior and interior signs
tw telecom | TrueBrand (with Kris Kargo)
Wordmark on vehicles and signage
Tsaconas Construction
Truck
Tesoro | Luxon Carrà (with Bevan-Hoover)
Logo on station signs, canopies and at pump
StandardAero | TrueBrand
Wordmark on vehicles and trade show booth
Farmland | Landor Associates
Wordmark on HQ sign, structure by Patrick Poisot
NWA Northwest Airlines | TrueBrand (K. Kargo)
Wordmark and tail design on aircraft livery
Chromalloy | TrueBrand
Wordmark on facility signage
US Airways | Luxon Carrà
Logo, wordmark and aircraft paint scheme
Homeland Foodstores | Landor Associates
Icons applied to store banner
Hamilton-Hunter | TaberCoppola, Ulrike Hager
Logo on business park pylon
Packard Summer Scamper | JK Designworks
23 pages (Jeanette Karthaus designer)
UOPX Phoenix Career Services | Apollo Group
28 pages + applications document
University of Phoenix | Apollo Group
12 pages, intro to guidelines chapters
University of Phoenix | Apollo Group
68 pages
Interior signage designed by Amy Barbaro
tw telecom | TrueBrand
30 pages (Jeanette Karthaus designer)
Chromalloy | TrueBrand
50 pages
Internet Home Alliance | Luxon Carrà
7 pages, basic guidelines
Landmark Aviation | TrueBrand
45 pages
Tesoro Corporation | Luxon Carrà
12 pages, retail station guidelines
Tesoro Corporation | Luxon Carrà
24 pages, corporate guidelines
NWA Northwest Airlines | TrueBrand
Print look & feel guidelines
Federal Aviation Administration | TrueBrand
31 pages
Linkbit | Jeff Hansen brand consultant
12 pages

Dell | TrueBrand
Structure directed by Marty Brandt, Vince Carrà

University of Phoenix | Apollo Group
Structure directed by
Maryann Bell, VP Brand and Creative

US Airways | Luxon Carrà
Structure directed by Vince Carrà

StandardAero | TrueBrand
Structure directed by Marty Brandt, Vince Carrà